"Investimente" is an initiative created using
TamTamy, the Reply Group solution for developing Enterprise Social Networks and Communities, for
Schroders, one of the world’s leading asset-management groups. The project is based on the science of behavioural finance, it turns theory into practice, offering financial advisers and promoters a useful and innovative tool that is accessible on the move and easy to use in their everyday work.
The Enterprise Social Network solution TamTamy™ is Reply’s response to the emerging communication, Engagement, training and cooperation scenarios. It can be applied both in business (for employee networks, participative intranets, and Social Learning) and in the public sphere (consumer or business-to-business communities) as a highly customisable and integrable Mobile-ready tool.
Thanks to the Arlanis Reply Social Media Command Center, companies are able to increase their understanding of the social media conversations happening around their brands, products or services.
Arlanis Reply is the first Salesforce.com partner to open a Social Media Command Center in Germany.
The Starbytes™ experience has led to Starbytes Social, a Crowd-based Social Media Marketing platform exploiting a Crowdsourcing approach to distributing, spreading and promoting brand content.
The proliferation of Social Media in recent years has provided companies with an increasingly complex and substantial bulk of data and information. By “actively listening” to this data, brands have an opportunity to better understand their current and potential customers’ desires and purchasing intentions.
The term "Social Branding" embraces all the modern brand-communication and -presence activities aimed at building a relationship/conversation with the brand’s consumer base.
Starbytes is the Crowdsourcing platform for Italian businesses wishing to use the crowd to progress projects and produce digital products and services. Created as an exclusive online service for the Reply network, Starbytes is now a certified community of over 45,000 members – creative experts, web designers, copywriters and professionals from the worlds of ICT and Digital Technologies.
With the support of Reply, Coca-Cola Enterprises has successfully communicated the benefits of its new digital collaboration tools.
By creating concepts and videos through collaborative approaches, Brands are able not only to include end consumers in the creative process, thus improving message effectiveness, but also to build attachment to the product among those who see themselves as its champions.
The use of Social Media in companies’ external communications is now an established practice (especially in big business). And yet it is important to realise that a real 2.0 company is one that also uses collaborative tools internally as an expression of a company culture that is open to dialogue with employees and stakeholders in order to become more sustainable and, in the most advanced cases, more productive.
Arlanis Reply has opened the first social media command center in continental Europe, offering companies an opportunity to listen in on relevant global online discussions of their brands.