Internet of Things


HI Reply

HI Reply is an innovative platform created by Reply, which incorporates services, devices and middleware for the Internet of Things. HI Reply creates an ecosystem of people, objects and services that communicate via the network. HI Reply uses sectional, configurable modules to provide all the elements necessary for the creation of vertical solutions that are secure, scalable and flexible, and based on the interaction and cooperation of connected objects.

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Contextual Marketing


Hi engage

Hi engage is Reply commercial Contextual Marketing solution. It enables brands to open a new, digital and personal channel of communication with their customers. Hi engage accompanies the customer in its purchasing journey from first advertising stimulus to the in-store experience.


Reply IoT Initiative


Breed Reply
the new Internet of Things Incubator

Breed Reply, Reply's advanced incubator, funds and supports the development of start-ups on the Internet of Things in Europe and the USA. Breed Reply supports entrepreneurs and young talent by quickly bringing new ideas to the market.


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IOT for Banks

Best Practice

Back from The brink: Smart Beacons in Banks III

This third paper on Smart Beacons presents Reply’s expertise in this domain, as well as two projects the Group has worked on which involve the use of Smart Beacon technologies.

Mobile Payments

Case Study

Left cash at home? No problem!

The latest scenario developed by Reply that Banca Sella has chosen to extend its mobile-payments services by taking forward the experimental innovations begun with Up Mobile, is mobile POS. This acquiring solution exploits synergies between a smartphone or tablet and a PIN pad – a simple device that can read traditional payment cards.

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Smart City

Best Practice

Better cities for smarter people

No longer does a city’s competitiveness depend solely on the infrastructure. It is also increasingly about the availability and quality of its communication and social-participation resources. The HI Reply platform equips individual citizens, public bodies, and service providers with a personalised real-time view of communities’ activities and the city’s needs.

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IOT for Banks

Best Practice

Back from the Brink: Smart Beacons in Banks II

This second paper provides detailed examples of how Smart Beacons are currently used and have the potential to be used in banks.


Financial News

Signed a term sheet to acquire 20% interest in Sensoria Inc, a US leading wearable technology and Internet of Things innovator

Reply S.p.A. extends its presence in North America signing a term sheet to take a 20% interest in Sensoria Inc., a leading wearable technology and Internet of Things developer.

Signed a term sheet to acquire 20% interest in Sensoria Inc, a US leading wearable technology and Internet of Things innovator 0

Mobile Payments

Best Practice

Embracing the Bitcoin: why mobile operators should prepare for the digital currency shift

This white paper outlines the opportunity at a high level for mobile operators to innovate new services, increase revenues and develop new business lines based on Bitcoin and other key Digital Currencies currently available.

Proximity Marketing

Best Practice

Be relevant to your customers

How can a brand or a retailer be relevant to their customers? How can they differentiate themselves and provide the consumer a better buying experience, at the right time and in the right place? How can a Retailer increase the median basket size of its customer?

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News & Communication

CNH's Industrial Village offers innovative and customised experiences for visitors thanks to Hi engage

The Industrial Village selected Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery.

IOT for Banks

Best Practice

Back from the Brink: Smart Beacons in Banks

This first paper introduces the use of Smart Beacons within the Banking Sector. It posits that ‘Smart Beacons’ can help bank branches to transform customer experience and offer more personalised services.


News & Communication

Banco Popolare chooses Hi Credits and launches ’Youpay Mobile’

Banco Popolare chose Reply for setting up an application that allows the purchase of services on the move. The application, named "Youpay Mobile" is based on Hi credits, the mobile payments solution from Reply which enables innovative Remote and Proximity Payment services.

Remote Healthcare

Best Practice

IoT revolutionises Healthcare services and the Wellness market

Santer Reply provides a Person to Machine (P2M) platform for behaviour monitoring, situation analysis, decision-support systems, and resource and process optimisation.

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Security for IoT

Best Practice

The new security paradigms for the Internet of Things

To address security for the Internet of Things (IoT), many of the current methods will have to be revisited and adapted for a connected world with an ever-greater need to enable third parties to develop smart-device applications.


Case Study

TBike: a smart box for intelligent bicycles

TBike (Telematic Box for Bike) by Reply makes it possible to connect any kind of bicycle to the internet and to enable a range of “social” features and customer-care, safety and user-profiling services.


Best Practice

Innovative solutions for a cashless society

Advanced countries must make the transition to a "cashless society" to keep pace with the new demand for services from businesses and the public. Pay Reply creates and supplies innovative mobile-payment solutions for Banks, Financial Institutions, Telecoms companies, Utilities and Retailers.

Smart Grid

Best Practice

Intelligent management of energy consumption and generation from renewable sources

The electricity grid is no longer just a channel for transmitting and distributing energy. It is becoming an intelligent network where producers and consumers can interact to help dovetail electricity supply and demand.

Innovative solutions

Best Practice

One test factory for all types of device

In the Internet of Things, objects have intelligence of their own and can communicate with other machines independently of the specific connection method; information is accessible in different ways and by different types of user, especially via devices of different kinds and specifications. In such a fast-moving scene, it is vital to adopt a reliable, structured approach to testing, to anticipate and promptly tackle the challenges that the market throws up.


Best Practice

Put your Data at Work: Do cars dream of Big Data ?

Big Data presents a huge opportunity for automotive companies to meet the demands of their more challenging and educated customers. Major firms have recognised the importance of data along the entire value chain.

Mobile Payments


Pay Reply

The increasing use of smartphones and mobile commerce services has led to exceptional growth in the demand for remote and proximity payment services. Pay Reply is Reply's centre of expertise, specialising in consultancy services and technology platforms for mobile payments. ​


Contextual Marketing


Hi engage

Hi engage is Reply commercial Contextual Marketing solution. It enables brands to open a new, digital and personal channel of communication with their customers. Hi engage accompanies the customer in its purchasing journey from first advertising stimulus to the In-Store Experience.

Hi Reply


Proximity Commerce

Proximity Commerce is the vision of Reply of how purchases will be made in the future, with a solution that supports a personalized and innovative purchasing experience: from contextualized marketing communications and the ability to ‘virtualize’ and manage loyalty cards, to mobile payments, using networked devices and objects; this is the full deal.



Mobile Payment & Commerce: a bridge between the physical and digital world

Pay Reply will join the convention for the presentation of the results of the Mobile Payment & Commerce Observatory’s research which will be held in Milan on February 20, 2014

04.12.2013 - 05.12.2013


CARTE 2013

Reply joined CARTE 2013, the fourteenth edition of the Conference&Expo organised by the Associazione Bancaria Italiana (ABI) and the BANCOMAT Consortium devoted to payment cards, Mobile payments and other electronic payment systems and services. The event was held in Milan from 4 to 5 December 2013.

26.11.2013 - 27.11.2013


Telecoms Tech World

Sytel Reply participated in Telecoms Tech World, a conference and exhibition aimed at building partnerships for the next generation focussing on Machine to Machine (M2M), OTT and VAS, LTE and Mobile Payments & Billing. The event was held from 26 to 27 November 2013 in London.

07.11.2013 - 12.11.2013


Oracle Days 2013

Riverland Reply takes part in the Oracle Days 2013, on November 7 in Frankfurt and November 12 in Munich and will demonstrate its competencies in the areas of Convergence of Cloud, Mobile, Social, BI, Big Data and Internet of Things.


Digital Mobile Couponing for retailers

Mobile couponing is a bargain shopping strategy that engages customers while innovating the brick and mortar store. Together with mobile shopping and mobile payments, it opens the doors to Omni Channel Retailing.


Press Article

Creating the Internet of the future - This article features an interview with Luigi Cicchese, Partner at Concept Reply, on the Internet of Things.


News & Communication

HI Shop wins ’Best in Show’ at the POPAI Awards 2013 for the most innovative and effective proximity-marketing solution

HI Shop, the Contextual Marketing solution devised and developed by Concept Reply (the Reply research centre for the Internet of Things), has received ’Best in Show’ for its outstanding entry at the Italian POPAI Awards 2013. This is a prestigious award from POPAI, the world’s only not-for-profit trade association for retail marketing.

Best Practice

HI Shop - Brochure

HI Shop is a Contextual Marketing solution that allows, using your smartphone and tablet, to experience an innovative shopping journey.

13.03.2013 - 14.03.2013


Promotion Expo 2013

Concept Reply took part in Promotion Expo 2013, the event showcasing products and services in the promotional industry, which will be held in Milan from 13 to 14 March 2013.


Press Article

The smart choice for digital marketing - This article features an interview with Luigi Cicchese, Partner at Concept Reply, and presents Concept Reply and its solutions. In particular HI Shop, a new proximity marketing application.


News & Communication

’i-Kandinsky’ is a new smartphone solution that creates an innovative and personalized experience for visitors to the Pisa Wassily Kandinsky exhibition

i-Kandinsky the solution developed by Reply for Giunti Arte in partnership with the Fondazione Palazzo Blu that allows who downloades it free of charge from Apple Store and Android Market, to have on his own smartphone the companion to the show that is much more than an ordinary guide. With i-Kandinsky, Giunti Arte has opened up a compelling new dimension to the exhibition and enabled visitors to ’customise’ their experience.


News & Communication

Let your smartphone pay for lunch

Edenred, Rim BlackBerry, Ingenico and Reply team up to start testing Ticket Restaurant Mobile to dematerialize traditional meal vouchers. Paying for lunch with a mobile phone became true today with the launch of the first Italian project for the dematerialization of paper-based meal vouchers through NFC technology.


News & Communication

Reply S.p.A. launches Pay Reply, a company specialising in mobile payments consultancy services and platforms

Reply [MTA, STAR: REY], a leader in the planning and implementation of solutions based on new channels of communication and digital media, has launched Pay Reply, a company specialising in consultancy services and technology platforms for remote and proximity payments.

15.11.2012 - 16.11.2012


CARTE 2012

Reply joined Carte 2012, the thirteenth edition of the Conference&Expo organized by ABI, Consorzio BANCOMAT and ABIEventi dedicated to the world of Payment Cards and innovative and electronic payment methods. The event was held in Rome from 15 to 16 November 2012.


News & Communication

Olivetti has chosen HI Credits, the Reply app for remote mobile payments, to take its cash register solutions a step further

Olivetti has chosen HI Credits, the Reply remote mobile payment solution for cash registers. In particular, the new solution will be implemented on the integrated systems Nettun@ 3000 and Explor@ to provide flexible answers to the needs of shops, stores and restaurants.

24.10.2012 - 26.10.2012


Media Days Munich 2012

Reply will be at the Media Days in Munich, from 24 to 26 October 2012. The event will be filled with decision makers, experts and evangelists of the media and communications industry.



Payments Technology Conference 2012

Glue Reply took part in the second FStech/Retail Systems Payments Technology Conference dedicated to retailers, IT professionals and consultants. The event was held in London on 1st November 2012.


Press Article

Reply Group launches proximity marketing app HI Shop

Techworld  UK - Reply has launched a proximity marketing application based on the group’s proprietary Internet of Things platform, HI Reply. Marketing app will complement Reply’s mobile payments technology. Known as HI Shop, the app allows consumers to sign up to receive mobile marketing alerts relevant to their location.


News & Communication

“HI SHOP” is the new contextual marketing application developed by Concept Reply, Reply’s research and development centre for the Internet of Things

HI SHOP is based on the technologies and components made available by HI REPLY, Reply’s platform for the Internet of Things. It delivers new multichannel shopping solutions via smartphones.



M2M Forum 2012

Concept Reply joined the 11th edition of M2M Forum, the leading event for the world of communication between machine and the first Italian event dedicated entirely to the Internet of Things world. The event was held in Rho on 3 May 2012.