Offering

Omni-channel Commerce

Reply is a leader in eCommerce and omni-channel solutions delivery for the world’s biggest retailers and producers of goods. Reply covers all retailer and wholesaler needs, utilising its skill set in strategy planning, technology architectures and implementation. For these customers, Reply has built successful ecommerce solutions and effective omni-channel strategies to blend and synchronise the digital and physical experiences for the end consumer.

Reply’s solutions implement both B2B and B2C scenarios and let retailers and producers define an end-to-end strategy from the digital to the physical: starting with marketing, promotions, digital couponing and consumers’ social engagement, underpinned by strong and effective management of products, orders and catalogues, Reply enables clients to offer their customers a unique shopping experience and to do business the way they expect to. In order to realise a true omni-channel retail environment, our strategy allows retailers to put customers at the centre, ensuring a personalised and contextualised experience across all the channels.

Reply will help you to define and implement the most suitable omni-channel commerce approach for your business.

hybris for Retail Industry

Best Practice

Product Information Management done right

To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.

eCommerce design

Case Study

Monsoon & Accessorize eCommerce

As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.

Monsoon & Accessorize eCommerce 0

14.04.2015

News & Communication

hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution for Airline Industry

hybris software, an SAP company, today announced it has partnered with Portaltech Reply, an ecommerce implementation and consulting specialist, part of Reply, to build a specialised omni-channel customer engagement and commerce solution for the airline industry.

Online Grocery Service

Video Reference

A new eCommerce channel for Iceland Foods

Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform.

"We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".

A new eCommerce channel for Iceland Foods 0

Multi-Country eCommerce

Case Study

Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

Portaltech Reply helps Long Tall Sally grow further 0

21.04.2015 / Milan

Event

e-Commerce Forum 2015

Reply participates, for the second year running, in the e-Commerce Forum 2015, to be held in Milan on 21 April 2015. In this tenth edition of the Forum, Reply will have a presence in the plenary session, in two dedicated workshops as well as in the exhibition area, with a dedicated stand.

Customer Engagement

Best Practice

Proximity Commerce: It's all about the Conversation

The evolution of multiple channels for traditional retailers has resulted in fragmented operations leading to a poor user experience. Reply has coined a new term "Proximity Commerce" which better describes how retailers should approach Omnichannel. The new term "Proximity Commerce" seeks to encapsulate where retail is heading and fit with how customers and technology are driving the agenda for retailers.

Proximity Commerce It's all about the Conversation 0

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

Omni-channel commerce

Best Practice

END-TO-END ECOMMERCE

Reply delivers a seamless and relevant buying experience – for consumers or businesses – with end-to end commerce solutions. Our omni-channel commerce solutions can help clients to satisfy the demands of “always-on” consumers as well as increasingly complex business requirements.

END-TO-END ECOMMERCE 0

23.02.2015 - 25.02.2015 / Vienna

Event

etailment Vienna

Profondo Reply will participate in the etailment event from 23 to 25 February 2015 in Vienna. etailment Wien is a three-day specialist event that addresses the current challenges and developments in ecommerce across all industries.

30.06.2014

News & Communication

CNH's Industrial Village offers innovative and customised experiences for visitors thanks to Hi engage

The Industrial Village selected Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery.

Ecommerce specialists

Award

AWARD-WINNING ECOMMERCE SOLUTIONS

100% dedicated to hybris and working with this technology since 2007, ​​Portaltech Reply is hybris Platinum Elite Partner and has been named "Global Partner of the Year" three times. The hybris development teams are structured with a mix of hybris expert developers, hybris UI developers, technical architects and highly skilled hybris delivery managers.

ecommerce

Case Study

Reply for Vorwerk Group

A new brand strategy in the large-scale design relaunch for all countries and product divisions were rolled out by Reply.

Various graphic, conceptional and technical improvements of the Magento shops and TYPO3 CMS were part of the implementation.

Reply for Vorwerk Group 0

PROXIMITY COMMERCE

Best Practice

Long live "Proximity Commerce"!

Proximity Commerce™ is when the customer has full control of when they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases.

23.04.2014 / Research & Infographics

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

Hi Reply

Brochure

Proximity Commerce

Proximity Commerce is the vision of Reply of how purchases will be made in the future, with a solution that supports a personalized and innovative purchasing experience: from contextualized marketing communications and the ability to ‘virtualize’ and manage loyalty cards, to mobile payments, using networked devices and objects; this is the full deal.

07.04.2014

News & Communication

Costco selects Reply and hybris to implement its new international ecommerce site

Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site, Costco.com.mx.

03.04.2014 / Computerworld UK

Press Article

Costco uses UK e-commerce model to drive international sales

This article discusses Costco’s new Mexico wholesale website designed and developed by Reply.

31.03.2014 / Parcel2Go

Press Article

Retailers must offer consistent customer experience

This article explores the latest consumer study from eDigitalResearch and Portaltech Reply.

Multi-Country ecommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.

Costco strengthens the ecommerce platform worldwide 0

31.03.2014 / Retail Times

Press Article

Two thirds of retailers now operate four or more customer touch points, survey reveals

This article features the last survey by eDigitalResearch and Portaltech Reply about Multichannel Shopping.

26.03.2014

News & Communication

Survey reveals almost two thirds of retailers now operate four or more customer touch points

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.

25.03.2014 / Multichannel Commerce

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

26.03.2014 - 27.03.2014 / Birmingham

Event

Internet Retailing Expo 2014

Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.

21.01.2014

Event

E-commerce in Italy

Portaltech Reply joined E-commerce in Italy, the first event between Operator and End-user Companies in Italy. The event was held in Milan on 21 January 2014.

31.03.2014 - 01.04.2014 / Mannheim

Event

SAP-Forum for Trade

Xpress Reply will be part of the SAP-Forum for Trade. Multi- and omni-channel, smartphones as shopping assistants, Big Data or Social Media Analytics shape the future of trade and retail.

Customer Experience

Case Study

TUI embraces multichannel

Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of hybris in Europe.

TUI embraces multichannel 0

25.12.2013

Press Article

Retail in 2014: Omnichannel shopping

Internet Retailing - Mark Adams, Partner at Portaltech Reply, speaks about 2014 trends in Multichannel Shopping.

28.10.2013

Press Article

Changing Trends in Multichannel Shopping

Mobile Payments World - This article features the annual survey by eDigitalResearch and Portaltech Reply about changing trends in Multichannel Shopping.

27.10.2013

Press Article

Study underlines evolving multichannel habits of smartphone users

New Media Knowledge - This article explores the latest consumer study from eDigitalResearch and Portaltech Reply on changing trends in Multichannel Shopping.

15.10.2013

Press Article

Smartphone owners now visit shops less often

Internet Retailing - This article features the annual survey by eDigitalResearch and Portaltech Reply on changing trends in Multichannel Shopping.

Portaltech Reply

Best Practice

Changing trends in multichannel shopping and browsing preferences

Since 2010, eDigitalResearch and Portaltech Reply have been tracking the changes in multichannel shopping and browsing preferences since the growing emergence of smartphone devices. Results in this whitepaper refer specifically to the multichannel shopping and browsing preferences of smartphone owners unless otherwise stated.

15.10.2013

News & Communication

Online and mobile channels continue to boom as smartphone owners become increasingly multichannel

The latest consumer study from eDigitalResearch and Portaltech Reply has found that weekly in store shopping levels have dropped considerably since 2010, as smartphone owners continue to turn to their mobile devices and online channels to shop and browse.

23.09.2013

Press Article

From eCommerce to all Commerce

Internet Retailing - This article features an interview to Mark Adams, Partner at Portaltech Reply, who speaks about eCommerce.

18.07.2013

News & Communication

Portaltech Reply Observatory reports strong growth in online purchases using mobile devices, especially tablets

The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by Portaltech Reply together with eDigitalResearch.

10.07.2013

Press Article

The number of smartphone shoppers who make purchases on a weekly basis has doubled since 2012

Internet Retailing - eDigitalResearch and Portaltech Reply have been running an annual study into UK consumer’s mobile shopping and browsing for the past four years.

08.07.2013

Press Article

M-commerce almost doubles in 12 months

Retail Systems - New research from eDigitalResearch and Portaltech Reply suggests that 32 per cent of smartphone shoppers are using their mobiles to make a purchase on a weekly basis.

05.07.2013

Press Article

A Third Use Smartphone to Shop Every Week

MobileMarketing - This article explore the annual survey by eDigitalResearch and Portaltech Reply on the role of Mobile in Retail commerce.

Best Practice

The Role of Mobile in Retail Commerce - July 2013

Since June 2010, eDigitalResearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and retail commerce. Now in 2013, they expanded the study to better understand the significance of this growth and how it is affecting consumer behaviour by looking at tablet device use, as well as the use of mobiles in store to aid high street and multichannel purchases.