Web 2.0

Harnessing Collective Intelligence

Web 2.0 models and technologies allow new forms of participation in companies.  The knowledge management platforms, in order to allow users have a say (as more and more often happens) open up to bottom-up approaches of construction and sharing of information based on wikis and blogs.

New forms of communication based on Unified Messaging tools appear, whereas speeding up interaction between corporate processes.

Social software stimulates participation and interaction among the different enterprise stakeholders (employees, clients, partners, suppliers...) and provides persistence, structure and transparency to otherwise transient informal interactions among workers in an organization.

Benefits from Technology

  • Delivery of the same information in different places with mash-ups techniques;
  • Access to the same application and the same data from different places, from different devices, 24 hours per day;
  • RIA (Rich Internet Applications) enhance users’ experiences.

Benefits from Social

  • Business agility: rapidly assembling the required expertise and information;
  • Communities can be self-moderated and self-administrated;
  • Free participation: anyone can create a blog and edit subjects of personal interest, comment on other people’s, rate the contents edited and chat with other users online;
  • Great ideas can better emerge, users are at the same level, there is no formal structure;
  • New interested concepts can emerge rapidly (improving enterprise time-to-market);
  • Capture unstructured tacit knowledge as part of Enterprise Knowledge Management.

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