Multichannel Top Up

Case Study

Reply for Vodafone

Working with Storm Reply, an Advanced Consulting Partner member of the AWS Partner Network, Vodafone created TopUp without Login. This solution uses a multichannel approach that allows customers to buy credit for SIM cards using a credit card or PayPal on a website, mobile site, mobile application, or social networks. At the same time, the solution minimizes the number of information needed to complete the process, resulting in a faster and easier top-up process.

Brand Strategy

Case Study

Client Website for the cable network provider Tele Columbus

Reply developed a new, more modern website for the Tele Columbus Group where the user guidance, the general overview and the functionality of existing site was clearly improved. The website offers a clear representation of the product ​to answer the most common questions regarding cable connection.

Big Data for Telco

Best Practice

Big Data to improve ’churn’ analysis in the telecoms industry

The telecoms market provides a good example of why the high acquisition costs and slim profit margins for each customer make churn analysis vital to help companies identify and retain the most profitable among them. In this context, the paradigm change ‘more is more’ is in tune with the main aim of Big Data analytics.

Brand Engagement


Reply help Sky promote Fibre Broadband in a BIG way!

To promote BSkyB’s summer campaign to their 9,000 London based employees Reply completed a series of huge building wraps which not only act as a piece of product pride for employees but also replaced billboard advertising along the main M4 motorway into London. From the major routes into London, 250,000 people can see the branding every day.

Reply help Sky promote Fibre Broadband in a BIG way! 0

DNS Security

Best Practice

Domain Name System Security Extensions

The aim of this white paper is to provide information with regards to the current status of Domain Name System (DNS) and its evolution into Domain Name System Security Extensions (DNSSEC).

Web App

Case Study

Telefonica launches groundbreaking employee recognition app

Reply scoped, developed, built and delivered the internal web app, Recognise_D, to increase employee engagement and support business strategy at Telefonica. The new employee recognition programme was launched in conjunction with Telefonica’s fresh corporate strategy, which focuses on the values of Discover, Disrupt and Deliver.

Telefonica launches groundbreaking employee recognition app 0

05.11.2014 / Cologne


VATM-Fibreglass Day 2014

Once again Live Reply is attending the VATM Fibreglass Day, which is being held in Cologne on 5 November. The VATM Fibreglass Day has been one of the industry’s main events for years, with its members attending it with great interest.

CRM for Broadcasters

Case Study

Mediaset Premium: the evolution toward a customer-centric model

Reply is one of the the main IT partners of Mediaset for the Premium initiative and is accompanying the growth of new business by contributing to the definition and fulfillment of the plan for the implementation and development of systems to support business.

Mediaset Premium the evolution toward a customer-centric model 0

Employee Engagement

Case Study

Becoming Advocates of HD Technology: The BSkyB Project

With the support of Reply BSkyB has successfully brought its employees up to speed and on board with HD technology.

Becoming Advocates of HD Technology The BSkyB Project 0


Best Practice

Future Network

Digital transformation is pervasive and the forces driving it are centred on Information Technology and Communications Networks. This paper examines the drivers of change and the impacts that they will have on all aspects of a connected world, ushering in the Future Network.

Environmental Branding

Case Study

Environmental messaging at Vodafone HQ aligns people with their brand

Reply brief was to turn Vodafone's buildings from neutral environments to branded workplaces and create a space where employees can 'live' the brand.

Environmental messaging at Vodafone HQ aligns people with their brand 0

Business/Operation Support Systems

Best Practice

With Reply the route to the future of B/OSS is outlined

Reply considers the strong attention to Customer Management and the overall infrastructure and service operational improvement crucial elements to succeed in this market, combining its strong experience and positioning on BSS (Business Support Systems) and OSS (Operation Support Systems).

Telco Consulting Services

Best Practice

Specialized consulting services on LTE, LTE-A & VoLTE

Reply provides high-value specialized consulting services on LTE, LTE-A and VoLTE topics. Reply collaborates with primary Telco Service Providers in the design, deployment and operations of their 4G Core network infrastructures.


Best Practice

The convergence of Telco & Retail

Retailers know the importance of a quality omni-channel User Experience. However all too often Telcos are still providing inconstant offerings and poor customer services between online, retail and call centre channels.

Telcos need to raise their game and follow the lead of Retail by implementing more fit for purpose IT. Why?

Cloud Computing for Telco

Best Practice

Telco over Cloud, SDN and NFV solution

Telco over Cloud, Network Function Virtualization and Software Defined Networking are changing the telecommunications industry landscape, more specifically the Telco Service Providers network infrastructure and systems, by introducing Cloud Computing, Virtualization paradigms and Software approaches already in use and mature in traditional IT environments.


Best Practice

Customer Operational Excellence

For Reply, customer operational excellence means competing on quality. It implies providing customers with the best services and the fastest response times while enabling them to manage all processes flexibly and with continuity. People, processes and technology components remain the vital ingredients of an excellent service.


Case Study

Sky's intranet goes mobile

Reply helps 16,000 Sky people access and share all the latest news and videos on their iPhone and BlackBerry devices.

Focus on Customer

Case Study

HSE24 - the Front Row for Customers

​Teleshopping is shopping in real time. Germany’s “most customer-oriented service provider 2009”, the home shopping specialist HSE24, shows how information technology (IT) can help continuously bringing the focus back to the customer, even for impulse shopping. Reply has integrated all processes related to order processing into the SAP CRM system designed for the home shopping company. 

HSE24 - the Front Row for Customers 0

Pay-per-View System

Case Study

Reply realizes the Pay-per-View management systems for Mediaset Premium’s Digital Terrestrial

Reply worked with Mediaset’s Systems Management to develop the application processes, to create the Pay-per-View systems and the integration architectures on the Digital Terrestrial platform.



Mobile Payment & Commerce: a bridge between the physical and digital world

Pay Reply will join the convention for the presentation of the results of the Mobile Payment & Commerce Observatory’s research which will be held in Milan on February 20, 2014


Best Practice

A methodology for identifying best practice for communications providers

Innovative enterprises seeking to be ‘lean operators’ are characterised by the identification and implementation of Best Practice. This paper is written in the context of a global Communications Provider seeking to gain common practices and maximum effectiveness across all of its entities.

26.11.2013 - 27.11.2013


Telecoms Tech World

Sytel Reply participated in Telecoms Tech World, a conference and exhibition aimed at building partnerships for the next generation focussing on Machine to Machine (M2M), OTT and VAS, LTE and Mobile Payments & Billing. The event was held from 26 to 27 November 2013 in London.



Live Reply at the B2B-Day of the University of Applied Sciences Bonn-Rhein-Sieg

On June 26, 2013, the B2B-Day takes place at the University of Applied Sciences Bonn-Rhein-Sieg in Sankt Augustin. Interested visitors are given the possibility to discuss topics related to B2B-Marketing in the Teco industry with speakers from the Telco organizations E-Plus and Vodafone.


News & Communication

Invoice Analysis Made Easy with RISE - The Rating Invoice Scanning Engine from Live Reply

With RISE, sales staff in telecommunication companies can offer their business customers the optimal tariff combination based on concrete invoice data. RISE uses the comprehensive and complex information from telephone bills to quickly and easily create the appropriate offer. The web-based solution was developed by Live Reply and is available immediately.


News & Communication

Modern Customer Communication: From the Reference Brochure to the App

Cluster Reply develops an app for Voith Paper to interactively present paper machines.

24.10.2012 - 26.10.2012


Media Days Munich 2012

Reply will be at the Media Days in Munich, from 24 to 26 October 2012. The event will be filled with decision makers, experts and evangelists of the media and communications industry.


News & Communication

New Momentum in the Telecommunication Industry

Effective immediately, Live Reply GmbH, a provider of comprehensive services for consultation, development and system integration in telecommunication and media companies, is a member of the German Association of Telecommunications and Value-Added Service Providers (VATM). With its membership the company plans to expand its network in the telecommunications industry, to more quickly identify trends that will move the industry in the future as well as to provide new impulses itself.


News & Communication

Reply develops Facebook app to make the news even more ‘social’

Reply [MTA, STAR: REY], a leader in the design and implementation of solutions based on the new communication channels and digital media, has been chosen by Corriere della Sera to develop a native Facebook app bringing a new way of reading and sharing news based on personal reading preferences.

23.05.2012 - 24.05.2012


Handelsblatt annual meeting Telcomarket Europe 2012

Live Reply takes part in the 18th annual meeting of Handelsbalt, Telcomarket Europe 2012 on the 23rd and 24th May in Düsseldorf. Moreover, Live Reply is one of the main partners of this Event.

Best Practice

MOBILIZE ME! Apps for mobile devices or mobile web apps – technologies, tools, assesments

The uptrend in mobile web apps is continuing. More and more people are tending to their private and professional lives using smartphones and tablet computers.


News & Communication

European Software Excellence Awards 2012

Syskoplan Reply, the Reply Group company specialising in consulting and system integration services on the SAP technology and on SAP solutions, has been named among the finalists in the Software Excellence Awards 2012, a prize awarded to the best software solutions from all over Europe.


Next Generation Networks

Keeping pace with expected growth of connectivity demand will require European Telcos to invest in enhancements of current-generation networks. Conversely, new demand for data traffic only brings marginal revenue increase.

Best Practice

How to prevent DDoS attacks in a service provider environment

The frequency and sophistication of Distributed Denial of Service attacks (DDoS) on the Internet are rapidly increasing. Most of the earliest DDoS attacks were simply arbitrary attempts by hackers to gain simple notoriety. However, they have evolved into serious criminal operations that threaten to attack businesses with significant financial and operational implications.

Best Practice

Mobile Malware

The report details the current status of Malware for mobile devices, their security risks, the possible future evolution of Mobile Malware and Future Mitigation Options.

Best Practice

Project Management, People Management, Business Management

Companies need to be vigilant in choosing which project managers to share their plans and aspirations with.

Choosing project managers wisely allows companies to build their next generation of leaders.


News & Communication

Reply Deutschland bundles Know-how for the media industry

Fast-paced technological developments require media companies to demonstrate an exceptionally high degree of innovation. Especially with the current economic situation in mind, an efficient innovation process throughout the entire value chain is decisive. To offer comprehensive support to media companies facing these challenges, Reply Deutschland founded a startup called “Twice Reply”. Reply Deutschland bundles its expertise in the media industry within this company.



Conference for the presentation of the Observatory NFC & Mobile Payment research 2011

e*finance consulting Reply participated in the Conference for the presentation of the results of the Observatory NFC & Mobile Payment "Mobile Payment: if not now, when?". The event was promoted by the School of Management of the Milan Polytechnic and was held on 9 February 2012 in Milan.


Press Article

The boom in mobile usage is transforming the corporate world

The trend is clear and irreversible: the mobile phone will become, or already is, the main device for accessing the Internet, especially social media platforms. This means companies have to find out how users use their mobile phones and social media channels and thus seize new business opportunities and adjust their strategies for maintaining their customer relationships.

Best Practice

Exalab - Oracle Exadata in action

Reply Exalab is a laboratory where you can see the Oracle Exadata Database Machine and the Oracle Exalogic Elastic Cloud in action! This is a demonstrator of the Oracle ExaCloud with preinstalled best practice applications for Telco, Retail and Finance sectors. Reply Exalab is available for Proof of Concepts and benchmarks in order to evaluate the real benefits of performance, reliability and manageability of bespoke or highly customized legacy applications. The combination of Exadata and Exalogic is the landmark for Exacloud, Oracle’s response to the demands of 21th century data center.

Best Practice

TamTamy. Customers, Staff, Partners and Stakeholders: Your most Valuable Corporate assets

TamTamy is a software solution for the creation and development of corporate and community social networks. Available as a service (on-demand mode, based on cloud computing architecture) or as software to be installed at the company’s data center, TamTamy helps develop networks of colleagues, meeting places for customers and communities to support online events.

Case Study

Apps Assembly Line - Live Reply develops applications in the "Reply Apps Factory"

Is it possible to produce large volumes as well as individual applications as quickly, cheaply and reliably as in industrial manufacturing? Impossible? In fact it is possible – as demonstrated by Live Reply, a consulting, development and system integration services provider, with their “application forge” the Reply Apps Factory. Live Reply develops applications for companies in the telecommunications, media and trade, as well as mobile equipment manufacturers – from creating design ideas, development and testing all the way to releasing them onto the market. Live Reply clients include companies such as Vodafone Deutschland and Samsung.

Case Study

Samsung and Live Reply cooperate in the development of applications

The IT company Live Reply develops entertaining, informative and graphically pleasing information, entertainment and fun applications for the Bada operating system. Samsung Germany now also profits from Live Reply’s global presence. After all, Live Reply had already been developing applications for the Bada operating system in Italy. These have now been adapted to the German market.

Best Practice

Media recognition for content creators - a new dimension in media asset management - White Paper

Over the past ten years, we have become accustomed to finding content through text based queries. However, a vast share of content, especially in the media industry, is not in text form but rather in image, audio or video format. Therefore, mechanisms to automatically recognize media are long overdue. In this white paper Cluster Reply introduces media fingerprinting as a gateway technology to semantic asset management in your company.

27.09.2011 - 29.09.2011


NEM Summit 2011

Reply joined the fourth edition of the convention addressed to several issues related to the Implementation of the Future Media Internet, from 27 to 29 September 2011 at Politecnico di Torino.

19.10.2011 - 21.10.2011


Media Days in Munich

Cluster Reply will join the Fair that features the most important companies, associations and institutions of the Media sector, in Munich from 19 to 21 October 2011. This year motto will be "Mobile – Local – Social: Triad of the Networked Society".


News & Communication

Cluster Reply at the IBC 2011 in Amsterdam

The German company Cluster Reply GmbH & Co. KG will be with the parent company, Reply S.p.A., at their stand to present the latest developments and applications in the fields of smart phones, touch and tablet PCs as well as Cloud Computing. As a Microsoft Gold Certified Partner, the experts from Cluster Reply have specialized on the implementation of the newest Microsoft technologies and applications and will be demonstrating their newest applications at stand 8.C90 in hall 8.


News & Communication

High availability and fail-safe performance

You can set your own price, from the comfort of your own home and without unpleasant negotiations. This is what offers its customers both on television and online on the internet. To be able to guarantee trouble-free bidding and buying even at peak times the broadcaster needs a highly reliable and fail-safe IT system.


News & Communication

Server migration at

Cluster Reply helped to install a fail-safe designed MIS, a central data collection in the Data Warehouse. The MIS works as a separate unit alongside the OIS (Operational Information System), which also functions as a central production server with real-time data available for online orders.