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Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.
4brands Reply will participate at the
ECR Day from
23 to 24 September 2015 in
Bonn. The company will deliver a plenary lecture about
Digital Transformation in Marketing outlining the development from Mass Communication to a direct, active and sustaining Consumer Dialogue.
Glue Reply helps John Lewis Infrastructure Services understand the IT landscape and produce strategy and plans to improve the service performance of the organisation, ultimately supporting John Lewis and Waitrose’s innovation and business transformation projects.
Glue Reply is currently helping a number of retail clients to introduce greater integration into their business operations and systems.But why is integration such a hot topic, and where do we need to start?
Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform."We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".
John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.
Glue Reply has conducted a study to understand customers by grouping them into distinct categories or segments. Retailers would target different products and offers at each customer segment, in the belief that segmentation was the best way to predict customer preferences and purchasing behaviour. Although many retailers still use various forms of segmentation, this can now be combined with a wealth of other information, which allows retailers to engage with customers in a much more flexible and personalized fashion.
Welcome to the world of Customer Insight.
As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.
OTTO is redefining the idea of web analytics with the introduction of a high-performance, Microsoft-based BI solution. Cluster Reply is supporting the project by the OTTO divisions in the form of Europe’s greatest cube for the analysis of online purchasing behaviour and the optimisation of the range and campaigns. For the very first time, up-to-the-minute information can react to the high-volume online business.
More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.
How can a brand or a retailer be relevant to their customers? How can they differentiate themselves and provide the consumer a better buying experience, at the right time and in the right place? How can a Retailer increase the median basket size of its customer?
To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.
With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.
Wearable technology could be the key to customer engagement and knocking down the online/offline divide. Daren Ward, Partner at Glue Reply, argues that wearable in retail should be carefully considered as part of an omnichannel strategy and explains how to secure the customer engagement, providing recommendations for a proper use of data.
Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.
Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.
HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets.
Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.
Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.
Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.
Today’s consumer is hard to please at the best of times and brands go to great lengths to gain not only their attention, but also their trust. So in such a competitive market, how do brands look to build customer confidence in the digital age?
In a world where shoppers are more tech savvy than any brand, where customers don’t have to leave the comforts of their own homes to buy something, and where budding fashionistas can search a million and one online sites to find inspiration and advice; how do retailers grab the attention of, and convince, the ‘on foot’ shopper to even enter their shops? …Through the use of a digital window display!
Ever been walking around the shops and had your eye drawn to a jaw-dropping outfit modelled by one of the many in-store mannequins, only to be frustrated by the fact you can’t actually find the clothes anywhere? Answering the call of disgruntled customers everywhere, retail giants House of Fraser have announced the introduction of in-store beacon technology, which we love!
Dr. Beckmann wanted to strengthen its brand digitally and harmonise it internationally. Triplesense Reply provided Dr. Beckmann’s website with a more emotional look and feel while ensuring it can be viewed on all end devices – with the goal of increasing the number of visitors and also the sales volume of the online shop.
Glue Reply helps Retail clients to introduce greater integration into their business operations and systems. But why is integration such a hot topic and where do we need to start?
Reply a fully-fledged Android tablet for children between the ages of 18 months and 6 years. Happy Tab is both safe for children and freely customisable by parents.
Glue Reply is passionate about Retail and its solutions are driven by three simple principles: Keep it simple, drive value and execute well.Three principles that are at the heart of Retail…
The long-standing partnership between Kinder Bueno, a Ferrero Group brand, and Reply is still going strong. This time, Ferrero needed to communicate a change in the brand’s positioning from an ideal guilt-free snack for filling a “small gap”, with the slogan “bontà a cuor leggero” (carefree delight), into a real must-have that consumers will do anything for: “Buono da diventar cattivi” (so good it’ll turn you bad).
Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site, Costco.com.mx.
This article discusses Costco’s new Mexico wholesale website designed and developed by Reply.
A recent retailer survey from
Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.
Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.
Elenamiro.com has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go. The new site was designed by the Fashion&Luxury Team of Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.
PMS (Product Manufacturing System), a system that can be classified into the MES (Manufacturing Execution System) area, allows supervision, control and Management of manufacturing activities and field systems.
Reply Consulting has been engaged to support Basf Italy in designing the organizational and operating model of the Procurement Hub Italy. The project, that was divided into 3 phases - As-Is Assessment, To-Be Model Design and Definition of the Roadmap - allowed Basf to design and implement the Procurement Hub Italy in accordance with the Company’s Group guidelines.
Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.