Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Open your company for ecosystems thinking. Be flexible with delivering value to the customer. Think about partnerships as new ways of generating revenue and optimizing customer experience. Innovate collaboratively with your customers and partners to ultimately improve the customer experience.
What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy any product online and have it delivered to their doorstep within a couple of days? Jason Stanard, Partner at
Retail Reply, explains that the overwhelming majority of shopping experiences include at least one digital element – the phone. Even if a retailer doesn’t have a digital screen in-store, it’s still part of an
omnichannel shopping experience.
Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on
hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.
Reply is represented at the
DSAG Annual Congress 2016, taking place on
20-22 September in
Nuremberg, Convention Center. Following the motto "Business Transformation out of the plug socket", the biggest meeting of German SAP users will focus on the challenges of transformation of business processes and even entire market models.
Innovation is a hot topic right now. Many organisations claim that they are already innovative, or that they’d like to be. Retail Reply has found that the reality is that innovation is either built into a company, or it’s something they struggle with.
We’ve never lived in a more exciting era for shopping than we do right now. The combination of better experiences, personalised needs being met, and retailers disrupting the traditional retailer-consumer contract, means that retailers that embrace new ideas and business models with relish, rather than fear and intractability, will be best placed to succeed in the future.
What role does
trust play in the relationship between consumers and retailers? And how has this been affected by
Reply, which specialises in the design and implementations of solutions based on new communication channels and digital media, has conducted a research to understand the impact of trust on
brand loyalty in this digital age.
The evolution of multiple channels for traditional retailers has resulted in fragmented operations leading to a poor user experience. Reply has coined a new term "Proximity Commerce" which better describes how retailers should approach Omnichannel. The new term "Proximity Commerce" seeks to encapsulate where retail is heading and fit with how customers and technology are driving the agenda for retailers.
4brands Reply takes part in the ECR Day 2016, the leading congress of the German consumer goods industry, held in
Retail Reply's Capability Transformation practice helps retailers realise value from their transformation efforts sooner with a focus on business-led and customer-centric planning & delivery.
The retail industry has been constantly reshaped over recent years. Driven by a changing social and economic landscape, retailers have been forced to adapt and innovate to survive. Retail Reply helps you to succeed as a digital retailer by providing customer-centric solutions which create real value.
4brands Reply takes part in ECR live! taking place in Düsseldorf, 29.-30. June 2016 and focussing on Category Management and Shopper Marketing.
Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.
The interconnectivity to everyone’s lives and social space is exuberating and is a testimony of the fact that the future is the virtual society. Vinay Saroha, Partner at Portaltech Reply, speaks about how retailers can use Social Media to complement their eCommerce platforms in the age of connected living.
Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform."We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".
How can a brand or a retailer be relevant to their customers? How can they differentiate themselves and provide the consumer a better buying experience, at the right time and in the right place? How can a Retailer increase the median basket size of its customer?
4brands Reply takes part in the SAP Forum for the Consumer Goods Industry in Bielefeld from 7 – 8 June 2016.
Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.
How will retail evolve over 2016? Jason Stanard, Partner at
Retail Reply, speaks about the
future of Retail. To engage customers, it’s critical for retailers to think first about the
conversation, not the channels. Customers expect to recognise them and their history regardless of the touchpoint used.
John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.
More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.
Retail is in the top five most frequently targeted industries when it comes to cyber-attacks. Daren Ward, Partner at Retail Reply, examines top information security threats faced by the retail sector and the trends resulting from them.
Möbel Inhofer is the biggest store-based furniture retailer in Germany and runs a successful and award-winning online shop. With the relaunch of the webshop by Portaltech Reply, the company makes itself future-proof for the growing challenges of Digital Transformation that furniture retail currently faces.
Retailers should use business data to provide customers with relevant, contextualised digital experiences which truly deliver the potential and ethos of the brand. In this context,
MeCommerce has a clear aspiration: to ensure that customers are pampered individually through bespoke and personal one-to-one relationships and experiences, making them both engage in a brand’s values, while feeling a unique part of the brand’s world.
Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.
Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.
Reply takes part in Dimensione Cliente, the ABI institutional event on Retail dedicated to the relationship between the Bank and the Retail Customer, now in its tenth edition. Reply holds the speech "Millenials and Banks: “disintermediation” risk or incentive to innovate the sector?".
Glue Reply helps John Lewis Infrastructure Services understand the IT landscape and produce strategy and plans to improve the service performance of the organisation, ultimately supporting John Lewis and Waitrose’s innovation and business transformation projects.
Customer experience seems to be the hot topic for business wishing to compete on more than just brand, product and price. Dominic Stinton, Partner at Open Reply, describes his top five trend predictions for how customer experience delivery will evolve in the near future.
With the recent growth of Big Data, it is vital for retailers to consider their ‘total data’ and understand the touchpoints, not only the collection of data but also how and where intelligence needs to be delivered in order to solve critical business problems. Daren Ward, Partner at Retail Reply, discusses how recognising the feedback loops and creating a capability-based plan are the keys to maximising the benefits of Big Data.
Portaltech Reply, the Reply Group company specialising in providing eCommerce implementation and Multichannel consulting services, was recognised as Global Service Delivery Partner of the Year, by
SAP Hybris, a leading provider of omni-channel commerce software, during the SAP Hybris Summit 2016, held in Munich from 15th to 18th February 2016.