Oracle eCommerce Solution

Case Study

Euronics presents its new ecommerce portal by Reply

Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.


10.11.2015 - 12.11.2015 / Barcelona


SAP TechEd 2015 Barcelona

Reply is present at the SAP TechEd in Barcelona from 10th to 12th November 2015. In a video interview, Filippo Rizzante, Reply CTO, explains, why Reply developed the Smart POS Category Management that offers leading-edge innovation to digitize retail, leveraging Google Glass at Work as a wearable augmented reality device to help sales people check the display of their products in the shelf when they visit a retail store.

Digital Transformation

Case Study

Möbel Inhofer accelerates Digital Transformation with Reply

Möbel Inhofer is the biggest store-based furniture retailer in Germany and runs a successful and award-winning online shop. With the relaunch of the webshop by Portaltech Reply, the company makes itself future-proof for the growing challenges of Digital Transformation that furniture retail currently faces.

Möbel Inhofer accelerates Digital Transformation with Reply 0

17.11.2015 / Webcast


Shelf Compliance & Smart Glasses for POS in Retail

4brands Reply holds, together ​with SAP, the webcast Shelf Compliance: Smart Glasses accelerate the Data Collection Process for POS Data in Retail on November 17th, 2015​. Reply is the winner of the SAP and Google Glass Challenge for its successful development of an enterprise wearable app using SAP HANA® Cloud Platform and Google Glass.

Online Grocery Service

Video Reference

A new eCommerce channel for Iceland Foods

Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform.

"We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".

A new eCommerce channel for Iceland Foods 0

Proximity Marketing

Best Practice

Be relevant to your customers

How can a brand or a retailer be relevant to their customers? How can they differentiate themselves and provide the consumer a better buying experience, at the right time and in the right place? How can a Retailer increase the median basket size of its customer?

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Best Practice

hybris Commerce Accelerator

Portaltech Reply implements hybris B2C Commerce Accelerator enabling retailers to reach customers with the industry’s most modern multi-channel commerce solution.

IT service offering

Case Study

John Lewis Infrastructure Services achieves excellence with Reply

Glue Reply helps John Lewis Infrastructure Services understand the IT landscape and produce strategy and plans to improve the service performance of the organisation, ultimately supporting John Lewis and Waitrose’s innovation and business transformation projects.

John Lewis Infrastructure Services achieves excellence with Reply 0

06.10.2015 / Milan


9th Consumer & Retail Summit

Square Reply attends the 9th Consumer & Retail Summit, a key annual event for the brand, distribution and consumer goods industries. The event takes place in Milan on 6th October 2015.

Architecture Enablement

Video Reference

Reply helps John Lewis' IT move forward at pace

John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.

Watch the Video!

John Lewis

Mobile Website

Case Study

Reply makes BASF mobile

More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.

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News & Communication

Reply Named Winner of SAP and Google Glass Challenge for Enterprise

Reply today announced that it has been chosen as a winner of the SAP and Google Glass Challenge for its successful development of an enterprise wearable app using SAP HANA® Cloud Platform and Google Glass Explorer Edition technologies. Reply was selected from among more than 70 entries.

Award Winning Solution

Best Practice

Smart glasses in use: efficient data acquisition for shelf surveys at the point of sale using data glasses

With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.

Smart glasses in use efficient data acquisition for shelf surveys at the point of sale using data glasses 0

09.09.2015 - 10.09.2015 / London


Future Retail Strategies Congress 2015

Glue Reply will take part in Future Retail Strategies Congress 2015, an event ​taking place in London at Hilton London Canary Wharf Hotel. The event will be dedicated to explore the strategies crucial in building an exceptional retail brand.


Case Study

Smurfs Bluville Village for Kinder Sorpresa

Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.

Smurfs Bluville Village for Kinder Sorpresa 0

Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.

It’s kick-off time, with Nivea Men and Bitmama 0

29.09.2015 - 01.10.2015 / Bremen


DSAG Annual Congress 2015

Reply participates in the DSAG Annual Congress, taking place from 29th September to 1st October at the Congress Centrum in Bremen. Following its motto “ERP/4 Customer: More than fast and easy?”, the Congress will focus on SAP’s new product family S/4 HANA, which comprises SAP’s 4th generation ERP innovations.

eCommerce design

Case Study

Monsoon & Accessorize eCommerce

As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.

Monsoon & Accessorize eCommerce 0

23.09.2015 - 24.09.2015 / Bonn


ECR-Day 2015

4brands Reply will participate at the ECR Day from 23 to 24 September 2015 in Bonn. The company will deliver a plenary lecture about Digital Transformation in Marketing outlining the development from Mass Communication to a direct, active and sustaining Consumer Dialogue.

Customer Experience

Best Practice

Integration in Retail

Glue Reply is currently helping a number of retail clients to introduce greater integration into their business operations and systems.

But why is integration such a hot topic, and where do we need to start?

Customer segmentation

Best Practice

Customer Insight

Glue Reply has conducted a study to understand customers by grouping them into distinct categories or segments. Retailers would target different products and offers at each customer segment, in the belief that segmentation was the best way to predict customer preferences and purchasing behaviour. Although many retailers still use various forms of segmentation, this can now be combined with a wealth of other information, which allows retailers to engage with customers in a much more flexible and personalized fashion. Welcome to the world of Customer Insight.

Largest Data Cube in Europe

Case Study

Reply implements Web Analytics for Otto with Microsoft

OTTO is redefining the idea of web analytics with the introduction of a high-performance, Microsoft-based BI solution. Cluster Reply is supporting the project by the OTTO divisions in the form of Europe’s greatest cube for the analysis of online purchasing behaviour and the optimisation of the range and campaigns. For the very first time, up-to-the-minute information can react to the high-volume online business.

hybris for Retail Industry

Best Practice

Product Information Management done right

To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.

01.05.2015 / Retail Systems

Press Article

Wearable Retail

Wearable technology could be the key to customer engagement and knocking down the online/offline divide. Daren Ward, Partner at Glue Reply, argues that wearable in retail should be carefully considered as part of an omnichannel strategy and explains how to secure the customer engagement, providing recommendations for a proper use of data.

Price and condition management

Case Study

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions

Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions 0


Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

29.11.2014 / Customer Loyalty


How getting consumers to fall in love with your brand is the key to customer confidence

Today’s consumer is hard to please at the best of times and brands go to great lengths to gain not only their attention, but also their trust. So in such a competitive market, how do brands look to build customer confidence in the digital age?

24.11.2014 / Digital innovation


UK brands leading the way in digital innovation

In a world where shoppers are more tech savvy than any brand, where customers don’t have to leave the comforts of their own homes to buy something, and where budding fashionistas can search a million and one online sites to find inspiration and advice; how do retailers grab the attention of, and convince, the ‘on foot’ shopper to even enter their shops? …Through the use of a digital window display!

05.11.2014 / Beacon technology


There’s More To A HoF Mannequin Than Meets The Eye

Ever been walking around the shops and had your eye drawn to a jaw-dropping outfit modelled by one of the many in-store mannequins, only to be frustrated by the fact you can’t actually find the clothes anywhere? Answering the call of disgruntled customers everywhere, retail giants House of Fraser have announced the introduction of in-store beacon technology, which we love!

Responsive Design

Case Study

Reply relaunches Dr. Beckmann’s web portal

Dr. Beckmann wanted to strengthen its brand digitally and harmonise it internationally. Triplesense Reply provided Dr. Beckmann’s website with a more emotional look and feel while ensuring it can be viewed on all end devices – with the goal of increasing the number of visitors and also the sales volume of the online shop.


News & Communication

Reply partners with Chicco to develop Happy Tab, the first Android tablet for children between the ages of 18 months and 6 years

Reply a fully-fledged Android tablet for children between the ages of 18 months and 6 years. Happy Tab is both safe for children and freely customisable by parents.

Reply partners with Chicco to develop Happy Tab, the first Android tablet for children between the ages of 18 months and 6 years 0


Best Practice


Glue Reply helps Retail clients to introduce greater integration into their business operations and systems.

But why is integration such a hot topic and where do we need to start?


Best Practice


Glue Reply is passionate about Retail and its solutions are driven by three simple principles: Keep it simple, drive value and execute well.

Three principles that are at the heart of Retail…

Digital strategy

Case Study

A cross-media digital strategy for Kinder Bueno

The long-standing partnership between Kinder Bueno, a Ferrero Group brand, and Reply is still going strong. This time, Ferrero needed to communicate a change in the brand’s positioning from an ideal guilt-free snack for filling a “small gap”, with the slogan “bontà a cuor leggero” (carefree delight), into a real must-have that consumers will do anything for: “Buono da diventar cattivi” (so good it’ll turn you bad).